Tourism operators face overtourism dilemma: send customers to busy destinations or recommend alternatives?

Tourism operators face overtourism dilemma: send customers to busy destinations or recommend alternatives?

While everyone has heard horror stories of overcrowded destinations, hostile locals, and lining up for hours for a glimpse of a tourist attraction, travel advisors are still faced with requests to visit the world’s most popular places. They have a dilemma: Do they make the booking or risk losing the business by recommending alternatives?

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