New Zealand tourism strategy addresses pressure of increased visitor numbers

The Government's new tourism strategy aims to manage visitor growth better and make sure more New Zealanders share the benefits.

Tourism Minister Kelvin Davis and Conservation Minister Eugenie Sage launched the new strategy at the Trenz tourism trade show in Rotorua on Thursday, promising improved planning and more sustainable funding to tackle the pressure of increased visitor numbers.

Davis said the Government will take a more active role in tourism, so it continued to support national and regional economies, and create jobs.

"We must ensure that we're set up to continue enjoying these benefits, while better managing the challenges that growth can bring."

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