Tourism in the time of COVID

It has been a gratifyingly busy summer holiday period for the island’s visitor services and local businesses. Although visitor numbers were down, the total spend in December 2020 was only 2.3% less than the same period last year. The numbers reflect a rise in domestic tourism, with Kiwis from all over the country enjoying our beaches, walking trails, wineries and restaurants.

However, tourism providers are worrying that with the school holidays ending and most New Zealanders returning to their everyday lives, the picture for the next few months is far from rosy. In their latest newsletter, Waiheke Island Tourism Inc (WITI) posed the question of ‘the Waiheke wear-out factor’. “Once Kiwis have ticked Waiheke off their to-do list, do we get classified as ‘been there, done that’, and they’re off looking for somewhere new to go?”

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